When carrying out research for the We Eco packaging project earlier this year I was recommended the design council website to get some inspiration for sustainable packaging ideas. I remember I found an article on a small shop which uses next to no new packaging. The shops owner used designers right from the start to drive the business forward. She worked with a design agency to develop a strong brand, which would be challenging because the whole concept removes the very thing that is the usuall vehicle for branding.
A simple classic storage jar inspired the unpackaged logo.
Unpackaged flyers are printed on recycled paper using vegetable inks where possible.
Unpackaged sells only reusable packaging like these zip up plastic bags which customers fill themselves, get weighed by the till and pay for, saving 50p every time they reuse any bit of packaging. I think this is very good for attracting customers to come back.
Interestingly these bags are also branded but not with a label but with use of an unpackaged emboser. Everything seems to be environmentally considered.
A simple classic storage jar inspired the unpackaged logo.
Unpackaged flyers are printed on recycled paper using vegetable inks where possible.
Unpackaged sells only reusable packaging like these zip up plastic bags which customers fill themselves, get weighed by the till and pay for, saving 50p every time they reuse any bit of packaging. I think this is very good for attracting customers to come back.
Interestingly these bags are also branded but not with a label but with use of an unpackaged emboser. Everything seems to be environmentally considered.
ref source http://www.designcouncil.org.uk/
Another example of sustainable design is the Lather Lamp which uses a soap bottle as the lamp cover providing vibrant coloured illumination meaning people should be attracted to buy it.
I think its important that if we are reusing materials that the product is still desireable so that people arn't atrracted to buying the more attractive product that uses finite resources and materials. This lamp as an individual product is sustainable because if someone buys this instead of a conventional lamp then they will lower their carbon footprint. The plastic used to make a lamp shade is a direct product of crude oil.
Another example of sustainable design is the Lather Lamp which uses a soap bottle as the lamp cover providing vibrant coloured illumination meaning people should be attracted to buy it.
I think its important that if we are reusing materials that the product is still desireable so that people arn't atrracted to buying the more attractive product that uses finite resources and materials. This lamp as an individual product is sustainable because if someone buys this instead of a conventional lamp then they will lower their carbon footprint. The plastic used to make a lamp shade is a direct product of crude oil.
Ref source sustainable by design book
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