BMW explains "By facing tommorow's challenges today we will find the right answers for the future"

This blog has been replaced and updated on the 23rd april
Taking action. The world is changing faster than ever. Environmental and climate
protection, shortage of resources and demographic change are just a few of the
enormous challenges society faces and which demand the involvement of all forces
of society. The BMW Group wants to play its part. We believe our company is not
only responsible for finding solutions – but, more importantly, for implementing them
consistently.
As such, corporate sustainability is firmly anchored in our entire value-added chain:
from the development of fuel-saving and alternative vehicle concepts through clean
production processes to green recycling practices. Our concept of sustainability extends
beyond the gates of our plants. We also take responsibility for social issues and
are involved in promoting education and road safety worldwide, as well as in projects
to fight HIV and Aids.
Why do we do this? Because corporate sustainability and our commitment to society
are important to securing our own future: by facing tomorrow’s challenges today we will
find the right answers for the future; if we set the wrong course now, we will soon find
ourselves on a dead-end track. Our aim is to be responsible and to add value at the same
time: for society, for the environment and for our company. We regularly report on how
we do this in our Sustainable Value Report; online on our website; and very briefly in
this brochure which we hope will make you want to learn more about the BMW Group
and our commitment. We look forward to hearing from you!
Yours,
Norbert Reithofer
Chairman of the Board of Management
http://www.bmwgroup.com/publikationen/e/2009/pdf/BMW_Sustainability_Broschuere_2009_en.pdf