2. Ecology (People)
3. Economy(Profit)
Environmentalist
noun
1 a person who is concerned with or advocates the protection of the environment.
2 a person who considers that environment, as opposed to heredity, has the primary influence on the development of a person or group.
Ecology
noun
1 the branch of biology that deals with the relations of organisms to one another and to their physical surroundings.
• (also human ecology) the study of the interaction of people with their environment.
2 (also Ecology) the political movement that seeks to protect the environment, esp. from pollution.
Economy
2 careful management of available resources : even heat distribution and fuel economy.
• sparing or careful use of something : economy of words.
Profit
"The first is profit which covers competitiveness and productivity, and the need for financial and economic returns.
“
“Don’t view sustainability as a hurdle. Look at it as an opportunity that can lead to profit,”
People
"The second is people and this is when we talk about native land rights and needs of stakeholders."
Planet
"Planet is the third one and the focus is on biodiversity, deforestation, carbon emission and carbon offsetting,”
Qoute: Dato’ Mamat
When I first started this project I found it quite hard to understand the 3p’s but by researching and coming across the WWF website it put the 3ps in perspective. By referring to palm oil industry it gave an example that allowed me to fully understand.
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