What is Sustainability?

Definition; "Forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs."

The Issue

The number of people living on earth has doubled over the last century. At Present, a vast number of people are living throwaway lifestyle, consuming many of the world’s valuable resources such as land, materials, energy and water. Unless people start taking responsibility for there actions and begin to take notice of humanities massive effect on our earth there may be no resources left for the future generations and it may be to late to reverse the damage caused to our fragile and balanced eco system. There are still many who deny the fact that our world is changing, I believe this is because change = cost, and no one likes spending money, especially when the effects of our actions wont be felt until we are long gone.

The solution

People must take notice of the actions they take, and the effect It will have on both our generation and generations to come, I believe that at present sustainably is a buzz word which is most commonly used as a marketing tool, used to sell more products to the people who feel guilt when they watch a polar bear die on TV due to global warming. Its should however, be incorporated into every part design and life, with no stone unturned and even the smallest decisions considered. Design should be highly driven by the sustainable attributes just as they are for others such as aesthetics, cost etc