This 'Forest milk'by Amita Corporation won the 2009 good design award. This milk is took from the cows which stay in the forests. It has also been nomanated for the best package design award.
''The cows in forest farms are allowed to roam free, and are not given any imported feed. The milk is low-temperature pasteurized, and is said to have a slight green tint at times. Of course the milk itself is worthy of praise, but the bottle, with its soft design and trendy illustration is what caught our attention. Through the design, one can appreciate the forest farming project’s concept of ‘creating sustainable relationships’.''
http://images.google.co.uk/imgres?imgurl=http://greenz.jp/en/wp-content/uploads/2010/01/good-design-forest-milk-01.JPG&imgrefurl=http://nd-dev.com/en/2010/01/18/good-design-awards-2009-forest-milk/%3Fview%3Dco_post&usg=__j4ic_HmsbN6xMIV7_6grzDskCrc=&h=375&w=500&sz=39&hl=en&start=72&um=1&itbs=1&tbnid=_sLPx5uwjJAnJM:&tbnh=98&tbnw=130&prev=/images%3Fq%3Dsustainable%2Bgood%2Bdesign%2Bproduct%26start%3D63%26um%3D1%26hl%3Den%26sa%3DN%26ndsp%3D21%26tbs%3Disch:1
The designer Shigeki Kunimatsu from Rise Design Office commented on the award:
“By bringing the forest closer to our every day lives, we can reevaluate the charm and value of forests. And by reevaluating the value of natural resources, I hope people can connect better not only with nature, but with each other as well.”
I agree with this that by bringing things back home for people will impact them and make them think. This then might result in people using our materials wisely and not taking them for advantage. It also would bring alot of people together to work as a community.
What a great product…I’m totally sold!
ReplyDeleteThe whole thing, the bottle, the contents, the brand image.
I’m not to sure how much milk can be produced this way, I doubt enough to supply a city, maybe a small town/village.
I imagine it will no doubt get people thinking of other ways of farming.
I suppose it’s free range milk!